Monday, July 18, 2011
Brand your Business: Sponsor an event
Lyndonville's annual Stars and Stripes parade. The Lyndon Chamber of Commerce has really expanded the parade in the past 30 years to a day-long family event complete with lines of vendors in the park, free activities for kids and a free dance in the evening. As often happens when I attend events, I notice just how many businesses are there sponsoring tables, teams, floats and booths. My daughter walked away with free candy, Frisbees, necklaces, pinwheels, ice cream, popcorn and more - all donated by local businesses and organizations, many items which we still have in our house emblazoned with the respective business' logo. Not only does this give me a good feeling about doing business with these people who treated my family so nicely, but it also serves as a reminder that they truly support their community. So, get involved with your local community! Sponsor a local team or event, load up on promotional product giveaways and put your marketing dollars to work for you. You'll be surprised how putting a smile on a community member's face will come back to benefit you and your business!