Brand Your Business: Back to School

Promotional Products can be an amazing asset to give away to promote a business, but they can also be a smart investment for any organization to utilize for resale.  With school starting up in a few more weeks, it's a great time to look at stocking school stores with logoed merchandise.  Just about anything you can think of can be printed with your school's name and logo.  We think these Academic Planners would be a great asset to any student's back to school shopping list. Best of all,re-selling it means you can profit and promote at the same time. For more ideas on how to use promotional products to increase your bottom line, contact us today.

Brand Your Business: How do you measure up?

As discussed previously, sometimes the best promotional products aren't even the ones which directly tie into the type of service you offer, but are the ones most likely to be used by the customers you give them to.  How do you make such a choice?  Well, take a look around your house and see which promos you've been given over the years which you have hung onto.  Rulers, magnets, pens, and calendars are definitely tried and true options. One of my favorite giveaways is always a measuring tape. You always need them, and yet who wants to carry around the giant, heavy metal one from the tool box?  Imprint the front with your business logo and contact information, and you have a business card that is going to be looked at and handled time and time again, keeping your business in front of its customers for years to come.  For this and other promotional product ideas, contact us today.

Brand Your Business: Highlight Your Singularity

 When you are selecting which promotional item to use for your business, their are several ways to go.  You can choose something which directly represents or compliments your business - for instance a key chain for a mechanic - or you can just give out helpful things that people need everyday, like these super-cool  multi-highlighters.  Everyone needs a highlighter nearby - and most people need more than one color - so make sure that each time they grab for their highlighter, they are reminded of your awesome organization.  Promotionals are extremely effective at keeping you top of mind with your customers.  Dollar for dollar, they can be your most effective use of your marketing dollars.  For more ideas of how promotional products can help spread awareness for your business, contact us today.

What we've been working on this week: Give us a Smooch!

It's Summer and we're so excited that a new Smoothie shop is due to open right around the corner from us! What's more exciting, it's being opened by the owners of the fabulous Chang Thai cafe.  This new ice cream and Smoothie shop is "Smooch" and we can't think of a cuter name!  In addition to their adorable name, they also have a bright, fun, playful logo. When they approached us to outfit their crew with aprons and caps in time for their opening today, we were thrilled to help!  The caps embroidered beautifully, but because of the large background to their logo, we decided to appliqué the logo on the aprons.  To appliqué the  logo, we simply embroidered the text onto a piece of tackle twill and then stitched the tackle twill to the apron. This way you get a bright, clean finish - and dramatically cut down your stitch count.  We couldn't be happier with the way both the hats and aprons turned out - and we can't wait to be first in line to try one of what are sure to be Smooch's amazing smoothies!

Brand your Business: Get Moving with Active Promos!

Using promotional items for branding and awareness is a great way to keep you business top of mind with the public, but it can also be a benefit to them as well as you.  Often times, businesses choose giveaways that their customers are sure to use on a regular basis, like pens and magnets, so their message is seen frequently.  Why not extend that thinking and use other objects to brand your logo on which people would also benefit by using on a regular basis, like pedometers or jump ropes? There are numerous activity-based promotional items out there which will not only remind your customers that you care about their health as well as their business.  For more ideas and promotional options, check out our online catalog.

What we've been working on this week

"I Scream!  You Scream!  We all  Scream for Ice Cream!"  In the frozen, snowy wilds of northern New Hampshire, it seems a long time before we'll hear the dulcet tones of children hollering this refrain, but the meteorologists, groundhogs and calendars all assure us that Spring is just around the corner.  We may be a little harder to convince after dealing with the fallout of Monday's Mega-storm, and that was why it was so nice to have these awesome tees to work on this week.  We love our friends at Udderly Delicious and especially love their fun logo. Every Spring a large order of tees is placed and they are all gobbled up by Udderly's devoted fans by mid-Summer.  (Aaaah, mid-Summer....) Doing this four-color screen printing job on a rainbow assortment of tees was like Spring coming right into our work shop!

How does a logo become embroidered?

Ever wondered how a logo is digitized and embroidered? What is digitizing, anyway? What is it exactly that we do here? Well, take a look:

Brand your Business: Preview your logo on apparel

Did you know that our website gives you the ability to preview your logo on any of our apparel items? It's easy!  Just click on our Work & Casual Clothing link and start browsing!  It features a host of apparel and accessory products like Polo shirts, blankets, Uniforms,  and bags.  When you find what you like, just look to the right of the picture and select "Create a Virtual Sample with Your Artwork."  A box with a larger picture of your item will appear.  Under the picture, select "logo" and you will be directed to upload your logo or artwork. Once uploaded, you have the ability to drag, resize and skew your logo to replicate your desired position and placement.  Viola!